Are you finding it hard to gain more followers on Instagram?
Are you looking to boost Instagram engagement – get more shares, likes, comments, and more?
Do you feel like your Instagram marketing strategy needs an upgrade?
If this sounds like you or your brand, then this article is right on the money for you. Keep on reading to learn 10 tried-and-true tips for getting more followers and business on Instagram.
First Things First: Why Instagram?
Glad you asked. Over the years, Instagram has burgeoned to become the undisputed champ of social media space when it comes to sharing videos, photos, memes, and other media. It simply resonates perfectly with what online users want: visuals rather than text! More importantly, the platform boasts the highest quality user engagements, with nearly 2 billion “likes” clicked every day.
And with 800 million (and counting) monthly active users, Instagram is no shabby! Well, we’ve got a boatload of advice for you, so let’s get cracking, shall we?
Tip #1: You’re Better Off with a Business Profile
If you want to build your brand and market your business on Instagram, it’s crucial to have an official-looking profile. Oftentimes that means switching from your existing profile to a Business Account. Good thing, the folks at Instagram have made the switch a breeze. Just navigate to settings section and click “Switch to Business Profile” – and voila, you’re in!
Why create or switch to a business profile? It comes with an array of exclusive perks:
- Ability to create and publish your ads right on Instagram. It’s hassle-free and saves a ton of time.
- Contact button is right there on your profile. Instagram followers can click on it to call, email or text you in no time
- Get unfettered access to Instagram analytics. This way, you can measure the success of your Instagram campaigns and posts in a snap.
Tip #2: Sneak Some Popular Hashtags into your Posts
Using #hashtags to make your posts more visible and discoverable is a no-brainer. But not all hashtags are created equal. That’s you need to do a little digging to find out which hashtags are hot and trendy among your target audience.
The trick, however, is to blend your branded hashtags with popular ones. Nonetheless, you don’t want to go overboard – 2 or 3 hashtags per post will do just fine. Creating the so-called “paragraph of hashtags” is a big no-no. It can clutter your feed and might even paint your brand in a bad light.
Tip #3: Research your Target Audience using Free Instagram Tools
Knowing your target audience enables your marketing team to tailor your content, especially the tone and style of your posts. That’s where Instagram analytic tools come in handy. With Insights and a host of other Facebook business tools, you can know who’s interacting with your posts down to their age, active times, gender, geographic location, and much more. What more could you want?
Tip #4: Host a Contest
Hosting a contest on Instagram is a great way to build buzz for your brand, and gain more followers. It’s good for engagement too, keeping current followers happy. Instagram photo contests, for instance, have proven to be an instant hit.
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Tip #6: Time Your Posts
When are your target audience most active on Instagram? Where are they in the world? Keep this in mind when timing your Instagram posts. If not timed properly, your posts will get buried and forgotten in the feed.
Tip #7: Post Regularly
Even if you have a sizeable Instagram following, you’ll want to keep your followers engaged and happy. Share high-quality, attention-grabbing posts 5 or 6 times a week, to stay ahead of your competition.
Tip #8: Leverage Instagram Stories
Unlike regular posts, Instagram stories come in the form of slideshows. They are sleek, eye-catching, and only available for a day. Use stories to tag other like-minded brands, cross-sell, and get people talking about your products & brand.
Tip #9: Use Micro-influencers
Micro-influencers are Instagram users will huge following, usually 100k+ users. They could be industry thought leaders, models, athletes, and other personalities. Because they muscle a lot of influence, they can help grow your reach and generate more followers for you. It’s important, however, to partner with micro-influencers that resonate well with your target audience and paint your brand in good light.
Tip #10: User-Generated Content is your BFF
Users generate lots of photos, videos, and posts about you and your brand. Make it a point to share these nuggets to your following at large. It can help you create rapport with new followers, and make existing followers feel like part of your business.